IDC Highlights Key Milestones in Mobile HTML5 Development Update
6 Ways B2B Companies Can Use Social Media Gamification
The Impact Of Cookie Deletion On Marketing Attribution
3 Tips for Increasing Your Content Productivity
Reality Check: Four trends that will drive the always on, always connected world
US adspend outlook improves

Mobile

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May 10, 2012IDC Highlights Key Milestones in Mobile HTML5 Development Update      IDC Press Release  International Data Corporation (IDC) has contributed important data points to a first of its kind...

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Research

May 10, 2012IDC Highlights Key Milestones in Mobile HTML5 Development Update      IDC Press Release  International Data Corporation (IDC) has contributed important data points to a first of its kind...

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Social Media

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May 1, 20126 Ways B2B Companies Can Use Social Media Gamification SOCIAL MEDIA B2B  A recent article on Marketing Sherpa discussed the idea of bringing gaming mechanics, or gamification, to the internal and...

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Research

May 10, 2012How Social Media Boosts Search Rankings (Infographic)Everything Technology Marketing  Most B2B vendors have already optimized their websites for organic search engine rankings. While further optimization can...

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Lead Generation

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April 11, 2012The Impact Of Cookie Deletion On Marketing Attribution MediaPost One of the questions frequently asked about attribution is how much cookie deletion by Internet users affects its accuracy....

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Research

May 2, 2012See And Be SeenMediaPost  According to a new study from comScore and Pretarget, ad viewability and hover time are more strongly correlated with conversions (defined as purchases and...

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Digital Media

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April 30, 20123 Tips for Increasing Your Content ProductivityContent Marketing Inst.  Productivity is a universal challenge in content marketing, where success often depends on consistent performance, not isolated...

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Research

May 11, 2012Marketers Use Growing Number of Tools to Spur Website EngagementeMarketer Marketers have a seemingly endless number of ways to engage with audiences online. But the most common methods are...

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Tech Business & Marketing

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May 1, 2012Reality Check: Four trends that will drive the always on, always connected worldRCR Wireless  For the past few years, at my direction, Accenture has studied usage of technology by consumers to identify...

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Research

May 9, 2012Technology Industry Seen Growing Fastest in New YorkNY Times  New York City’s budding technology industry is growing rapidly by attracting investors and engineering talent despite spotty access...

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Advertising & Marketing

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April 30, 2012US adspend outlook improvesWarc  LONDON/WASHINGTON: The outlook for the US ad market is improving ahead of other key countries, Warc’s latest Consensus Ad...

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Research

May 10, 2012Companies struggle to engage customersWarc  NEW YORK: Less than 10% of US companies think they are genuinely “customer-centric” in their strategy and activities, new...

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