The rise of mobile apps and the decline of the open web — a threat or an over-reaction?
The beginner’s guide to measuring social media ROI
New Expectations for CMOs
Millennials Trust User-Generated Content 50% More Than Other Media
Google looks to push Glass into the enterprise
Infographic: Why visual content is better than text
IDC’s New Buyer Technology Spending Forecast; Business Technology Spending Market will Reach $330.4 billion by 2017

International

Featured

April 15, 2014 Latin America IDC’s New Buyer Technology Spending Forecast; Business Technology Spending Market will Reach $330.4 billion by 2017 Framingham, MA – April 8, 2014 – International Data Corporation (IDC) today announced a new report, “United States Technology Buyer Forecast by Vertical: 2012 to 2017,” (Document...

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Research

April 18, 2014 Asia Pacific Windows XP Migration and Commercial Spending Helped Offset Weak Consumer PC Demand in the First Quarter of 2014, According to IDC Worldwide PC shipments totaled 73.4 million units in the first quarter of 2014 (1Q14), a decline of -4.4% year on...

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Mobile

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April 15, 2014The rise of mobile apps and the decline of the open web — a threat or an over-reaction?Gigaom As the use of mobile devices continues to climb, the use of dedicated apps is also increasing — but...

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Research

April 16, 2014For Facebook, Measuring Across Devices And Apps Is A Huge FocusAdExchanger Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Graham Mudd,...

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Social Media

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April 15, 2014The beginner's guide to measuring social media ROIRagan For a marketer, return on investment defines a campaign’s success, and many executives demand hard numbers. According to a study...

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Research

April 16, 2014For Facebook, Measuring Across Devices And Apps Is A Huge FocusAdExchanger Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Graham Mudd,...

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Lead Generation

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April 15, 2014New Expectations for CMOsIn a new CMO report from Deloitte and Salesforce ExactTarget Marketing Cloud, the 5 new CMO expectations were discussed. The 5 expectations...

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Research

January 15, 2014Latin America: Leaning on Mobile Tech in 2014Mobile technology and communications appear to offer some bright prospects for Latin America in 2014, helping the region to accelerate...

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Digital Media

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April 15, 2014Millennials Trust User-Generated Content 50% More Than Other MediaMashable It seems as if millennials have avoided traditional media ever since they learned how to read. The results of...

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Research

April 17, 20145 Behaviors of Digital PerformanceCIO Dashboard In our 2014 Digital IQ survey of almost 1,500 business and technology executives, only 20% of respondents are highly confident...

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Tech Business & Marketing

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April 15, 2014Google looks to push Glass into the enterpriseComputerworld Google is looking to push its wearable computer Glass into the enterprise. With the Glass at Work program, Google...

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Research

April 18, 2014Windows XP Migration and Commercial Spending Helped Offset Weak Consumer PC Demand in the First Quarter of 2014, According to IDCWorldwide PC shipments totaled 73.4 million units in the first quarter of 2014 (1Q14), a decline of -4.4% year on...

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Advertising & Marketing

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April 15, 2014Infographic: Why visual content is better than textRagan Did you know that it’s 50 times easier to get a video to rank on the first page of...

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Research

April 16, 2014Digital advertising hits $43B, passing broadcast TV for the first time everVentureBeat This past year, digital advertising online and via mobile crossed the $40 billion mark for the first time ever, according...

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