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May 10, 2012IDC Highlights Key Milestones in Mobile HTML5 Development Update      IDC Press Release  International Data Corporation (IDC) has contributed important data points to a first of its kind...

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• IDC Highlights Key Milestones in Mobile HTML5 Development Update
• Gartner Says Mobile Device Management Is Essential for IT Success
• Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory – Interest in RTB-based video ad inventory on the rise worldwide

Research

May 10, 2012IDC Highlights Key Milestones in Mobile HTML5 Development Update      IDC Press Release  International Data Corporation (IDC) has contributed important data points to a first of its kind...

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May 1, 20126 Ways B2B Companies Can Use Social Media Gamification SOCIAL MEDIA B2B  A recent article on Marketing Sherpa discussed the idea of bringing gaming mechanics, or gamification, to the internal and...

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• 3 Ways to Get B2B Social Media Value from Google+
• Bing Gets Social Sidebar, Makes Google Look Bad
• How Social Media Boosts Search Rankings (Infographic)

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May 10, 2012How Social Media Boosts Search Rankings (Infographic)Everything Technology Marketing  Most B2B vendors have already optimized their websites for organic search engine rankings. While further optimization can...

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April 11, 2012The Impact Of Cookie Deletion On Marketing Attribution MediaPost One of the questions frequently asked about attribution is how much cookie deletion by Internet users affects its accuracy....

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• See And Be Seen
• Click-Through Rates May Matter Even Less Than We Thought
• How SAP turns users of its social network into sales-ready leads

Research

May 2, 2012See And Be SeenMediaPost  According to a new study from comScore and Pretarget, ad viewability and hover time are more strongly correlated with conversions (defined as purchases and...

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April 30, 20123 Tips for Increasing Your Content ProductivityContent Marketing Inst.  Productivity is a universal challenge in content marketing, where success often depends on consistent performance, not isolated...

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• Marketers Use Growing Number of Tools to Spur Website Engagement
• How to Survive the Google Penguin Update with Effective Content Writing
• 3 Underused Features of Google Analytics

Research

May 11, 2012Marketers Use Growing Number of Tools to Spur Website EngagementeMarketer Marketers have a seemingly endless number of ways to engage with audiences online. But the most common methods are...

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May 1, 2012Reality Check: Four trends that will drive the always on, always connected worldRCR Wireless  For the past few years, at my direction, Accenture has studied usage of technology by consumers to identify...

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• Google CIO Ben Fried Says Cloud Tipping Point Is At Hand
• IDG World Tech Update- Week of 5/7/12
• Technology Industry Seen Growing Fastest in New York

Research

May 9, 2012Technology Industry Seen Growing Fastest in New YorkNY Times  New York City’s budding technology industry is growing rapidly by attracting investors and engineering talent despite spotty access...

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April 30, 2012US adspend outlook improvesWarc  LONDON/WASHINGTON: The outlook for the US ad market is improving ahead of other key countries, Warc’s latest Consensus Ad...

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• Companies struggle to engage customers
• Why CMOs Need to Experiment
• Sales Productivity Blog- Hey Sales Reps, Don’t be “Clippy”

Research

May 10, 2012Companies struggle to engage customersWarc  NEW YORK: Less than 10% of US companies think they are genuinely “customer-centric” in their strategy and activities, new...