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February 2, 20124 trends fueling mobile advertisingeMedia Vitals  There’s no denying the growth of mobile advertising. eMarketer has increased its forecasted ad spend for 2012 to $2.6 billion,...

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• 4 trends fueling mobile advertising
• Only About a Third of Tweets Are Worth Reading [STUDY]
• What’s holding back tablet advertising?

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February 2, 20124 trends fueling mobile advertisingeMedia Vitals  There’s no denying the growth of mobile advertising. eMarketer has increased its forecasted ad spend for 2012 to $2.6 billion,...

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January 31, 2012Facebook Pads Its Lead Over Yahoo in Online Display Ads With 28% of Market Wall Street Journal  Facebook Inc. is widening its lead in the online display-advertising market, just days ahead of an expected filing...

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• 5 Most Interesting Advertising Parts of Facebook’s IPO Filing
• Amy Porterfield Shares Some Facebook Techniques that Really Work!
• Social Media Supports Changing B2B Buying Landscape

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February 2, 20125 Most Interesting Advertising Parts of Facebook’s IPO FilingDigiday Facebook’s long-awaited stock filing is in the wild. We dug through to pull out the five most interesting tidbits relating to...

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January 19, 2012Using Paid Media to Achieve Remarkable B2B Conversion RatesContent Marketing Inst. What if I told you the last three digital paid media campaigns that my company, lonelybrand, executed earned...

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• Using Paid Media to Achieve Remarkable B2B Conversion Rates
• BtoB Media Business – Ad Targeting Voted Leading Data-Driven Marketing Activity
• B2B Lead-Generation Success: The Formula Of The Four Multiples

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January 14, 2012BtoB Media Business – Ad Targeting Voted Leading Data-Driven Marketing ActivityMarketing Charts  Ad targeting (placement/content) is projected to be the leading focal point of future data-driven marketing activity, with respondents...

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February 1, 2012Google Remains King as Search Spending Climbs - Google solidifies hold on market; Microsoft gains shareeMarketer US search ad spending will maintain strong growth this year, boosted by major national elections and the Summer Olympic...

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• Google Remains King as Search Spending Climbs – Google solidifies hold on market; Microsoft gains share
• IDG Connect Research: iPads Used at Work by IT Professionals
• How to Counter the 6 Most Common White Paper Promotion Mistakes

Research

February 1, 2012Google Remains King as Search Spending Climbs – Google solidifies hold on market; Microsoft gains shareeMarketer US search ad spending will maintain strong growth this year, boosted by major national elections and the Summer Olympic...

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February 3, 2012IDG World Tech Update - Week of 1/30/12IDG News Service The much anticipated Facebook IPO is announced, Sony continues to struggle financially, and Macworld | iWorld attracted...

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• IDG World Tech Update – Week of 1/30/12
• Gartner Says Platform as a Service Is On the Cusp of Several Years of Strategic Growth
• IDG Connect Research: iPads Used at Work by IT Professionals

Research

February 1, 2012Gartner Says Platform as a Service Is On the Cusp of Several Years of Strategic GrowthGartner Press Release   Platform as a service (PaaS) is a core layer of the cloud computing architecture, and its evolution...

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February 1, 2012The Top-5 B2B Marketing Trends for 2012Everything Technology Marketing  Happy New Year! It is time again for our annual B2B Marketing “predictions”. As every year, I...

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• Maximizing email
• 77% Of CMOs Unsure Where To Reach Consumer
• The Top-5 B2B Marketing Trends for 2012

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February 1, 201277% Of CMOs Unsure Where To Reach ConsumerMediaPost While most companies are all over Facebook and Twitter, CMOs confess they are at sixes and sevens with their...