‘Content is king’ again: why Bill Gates may be right after all
Paid Content
For many of us working in the content industries, the last few years have been challenging, with layoffs in old companies, shrinking online ad rates in the new and tech investors who would rather back “platforms” than “media”.
But I think we may be back, baby. After only a few hours at the Monaco Media Forum this week, I was struck by the enthusiasm displayed around a clutch of companies — especially those like BuzzFeed, Vox Media, Buzz Media, Thrillist and Tumblr — that suggests, just as Bill Gates said 16 years ago, content is the next hot business model again.