Google Analytics rocks, really it does, but it’s not the only game in town when it comes to Web analytics.
There are a number of reasons you might be looking for alternatives.
1. You want two analytics programs. You want to use two analytics packages to cross check for accuracy and for redundancy.
2. You don’t trust Google. You have privacy or other concerns with Google as a company.
3. You need additional functionality. Google just isn’t getting it done for you.
Whatever your reason, we have reviewed some analytics options here: