Current Events
Event Date Location

Cisco Live 

06/07/2015 - 06/11/2015 San Diego CA

CIO Perspectives 

06/09/2015 Reston VA

Integrated Marketing Week 

06/09/2015 - 06/10/2015 New York NY

London Technology Week

06/15/2015 - 06/21/2015 London

Red Hat Summit

06/23/2015 - 06/26/2015 Boston MA

social-media

Subscribe To Latest Posts
Subscribe

Tech Buyers Speak About Power of Social

IDG Research Services

Research: What Media and Devices Motivate BtoB Tech Buyers

Business and IT professionals are taking to social, mobile, and video in a big way in the US. They have several favorite sources of information on tech products. These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld. Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience.

As to what buyers look for in social sites, just over 50% seek information about product offerings/directions, see product reviews/rankings, and respond to customer questions.
Slide2 Tech Buyers Speak About Power of Social

Leave a Reply