Ad Influx Brightens Hopes For Newspapers, Magazines

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Wall Street Journal

A year-end flurry of ad spending helped moderate steep declines at some newspapers and magazines, and has fueled an uptick at others, raising hopes for a recovery in 2010.

Still, following a brutal 2009, when scores of publications closed or made drastic cutbacks, publishers remain wary of declaring an ad rebound as marketers selectively reopen their wallets.

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