©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Media shops are bracing for another trying year in 2010. Clients in the U.S. are expected to cut budgets further as the economy improves in fits and starts, and a full recovery remains elusive.
That said, media executives for the most part are glad to have 2009 and the worst of the economic meltdown—which traumatized most consumer and marketing sectors—behind them. This year won’t be stellar by any means, but it is expected to be more stable than 2009.