Hewlett-Packard division uses outbound telemarketing for lead generation

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB

Although there’s been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year.

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