The Principles of Marketing Can Be Summarized in One Word

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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A number of people have asked us to summarize our marketing principles in a simple, easy-to-remember way. Good thought. Having written (or co-written) 11 books on the subject, I can see how our basic principles can get buried in a blizzard of examples and case histories.

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