Mark Wilson of Sybase talks trends for 2010

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

1/6/10, BtoB

Mark Wilson, VP-corporate marketing at database technology company Sybase, has learned a lot about marketing in a recession, particularly when it comes to being frugal.

Like other b-to-b marketers, he and his marketing team faced budget cuts last year and developed ways of doing more with less. In the following interview with BtoB, he shares his views on leading trends for 2010, as well as lessons learned during the recession.

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