A Small Agency's Guide to Going Digital

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

1/7/10, AdAge

Some agencies were born digital. As they grew, they structured their companies around the demands of the business, hiring specialists as necessary and — not bound by the traditional silos of account service, strategy, creative, etc. — coming up with new models that look very different from traditional agencies.

Then there are the rest of us, who began life in a business called advertising. Bolstering our interactive competency means transforming our internal processes and structures, and questioning a lot about the traditional model, which can lead to plenty of upheaval and consternation.

Read more

Want to partner with IDG?

Click here to get started