PIB: Mag Ad Pages Plummeted 25 Percent In ‘09

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

1/12/10, Paidcontent

It’s a given that 2009 was a particularly bad year for media ad spending, and the latest figures from the Publisher’s Information Bureau shows just how bad it was for consumer magazines. In total, mags’ ad pages dropped 25.6 percent last year. Among the better known titles, U.S News & World Report performed the worst, with ad pages down a staggering 81.3 percent, though that is probably due to the fact in ‘09 they switched publishing frequency to biweekly instead of weekly (only two other pubs, which were shuttered in early ‘09, did worse: Disney’s kids title Wondertime, which saw pages fall 86.2 percent and Power Cruising, which plunged 87.7 percent).

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