Interpublic: U.S. Ad Economy Improves, Now Expected To Be Flat Vs. '09

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

1/19/10, MediaPost

The outlook for the U.S. advertising economy appears to have improved in the past month, leading one of Madison Avenue’s leading forecasters to upgrade his official estimate for 2010. “We are modestly upgrading our 2010 full-year forecast and now expect normalized advertising revenues (excluding local TV political and national TV Olympic revenues) to effectively be flat this year, only -0.1% below 2009 levels,” Brian Wieser, director of global forecasting for Interpublic’s Magna unit, writes in an update released early this morning, his first quarterly report of 2010.

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