©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Few Large Targets Remain as Interactive Agency M&A Heats Up
If you’re looking to acquire a U.S. digital agency of scale, the pool of prospective acquisitions just got a bit smaller.
The U.S. arm of Japan’s biggest ad-agency network, Dentsu Holdings USA, has acquired New York-based Innovation Interactive, which owns digital agency 360i, search firm Search Ignite and analytics and targeting practice Net Mining. And that means there’s one less digital agency of scale on the market.