First Look at “Flip the Funnel” — Joseph Jaffe’s 5 Retention-Centric Strategies to Lift Sales

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

1/26/10, Marketing Sherpa

The traditional marketing funnel is broken, says Joseph Jaffe, marketing consultant and author. Its emphasis on customer acquisition means marketers spend most of their time looking for new customers rather than nurturing the ones they already have.

Read more

Want to partner with IDG?

Click here to get started