Spending on custom content expected to increase this year

1/26/10, BtoB Daily News

Spending on “content marketing” is expected to increase this year, according to Junta42’s annual content marketing survey.

Fifty-nine percent of the 250 marketing professionals polled by the custom content company plan to increase their spending on content marketing initiatives this year. Only 7% of respondents predicted they would spend less than in 2009.

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