CMO hires show focus on direct, digital ROI

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/1/10, DM News

A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as well as the stubborn economy, is resulting in more companies now filling the position with marketers with database and digital experience.

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