Behavioral Economics in Marketing: 7 Insights to Lift Results

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/2/10, MarketingSherpa

Asking someone to explain why they made a decision often evokes a rational, reasoned reply. The person may completely believe their answer – but they might be completely wrong.

Read how a behavioral economics professor from Duke University has uncovered the irrational nature of many decisions — and how to apply these behavioral trends to your marketing. Among his insights: Focus groups are bunk.

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