Deliverability tougher in US than Europe: Return Path survey

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/2/10, DM News

E-mail deliverability varies by international region, with European marketers enjoying better chances of reaching consumers’ inboxes, according to Return Path’s biannual report on message deliverability.

The report found that in the second half of last year, only 80.1% of permission-based commercial e-mail in the US and Canada was delivered to the inbox. This represents a slight increase from the first half of the year.

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