©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content marketing accounts for roughly one out of every three marketing dollars spent based on research from Junta42. This should come as no surprise. Content is currency for social media, raw material for SEO, and support for sales.
Add to this that 60 percent of consumers must see something three to five times before they believe it’s credible according to Edelman’s 2010 Trust report. Further, in an era of tight budgets, content is inexpensive compared to many other alternative marketing approaches.