Content marketing budgets to increase

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/8/10, BtoB

As marketers look for more efficient ways to engage their target audiences and use such new channels as social media, they are increasing their content marketing budgets, according to a new study by Junta42.

The study, “2010 Content Marketing Spending,” was based on an online survey of 259 marketing professionals conducted in January.

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