Selling to the C-Suite

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/8/10, BtoB

Over the last decade, I was involved with a research project involving CXO-level executives who were interviewed to learn about their relationships with professional salespeople. The research was conducted in North America, Asia and Europe and involved more than 500 interviews with CXO-level executives. The data gave birth to our new book, “Selling to the C-Suite” (McGraw-Hill, 2010).

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