Marketers Exhibit Cad-Like Behavior at the RFP Ball

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/9/10, Ad Age

Have you been busy digging your way through the annual year-end/Q1 barrage of RFPs? A large volume of requests for proposals on the market is a good thing, of course, and we love responding to the ones that are qualified and aligned to our services. As you know, the RFP gauntlet can be a great source of new business, a chance for more team members to pitch in on pitching, and even a chance to dream up all the things you wish you could do for your existing clients. And who doesn’t love a little healthy competition? I believe that deep down inside of us, agencies enjoy going head to head.

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