Marketers to shift budgets to social, search and mobile

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/12/10, BtoB Daily News

Indianapolis—Marketers plan to increase their online marketing budgets by an average of 17% this year, drawing money away from traditional channels such as TV, print and radio advertising, according to a new report from e-mail marketing company ExactTarget and Internet market research company Econsultancy.

According to the companies’ “Marketing Budgets 2010: Effectiveness, Measurement and Allocation,”” two-thirds of marketers are planning to increase their investment in social media, even though less than 20% say they can effectively measure their return on that spending.

Read more

Want to partner with IDG?

Click here to get started