Agencies, publishers discuss reinvention at IAB conference

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/23/10, BtoB

Advertising agency executives and publishers discussed the changing media environment and how they need to reinvent themselves at the Interactive Advertising Bureau’s annual leadership conference Monday.

In a keynote session titled “Destruction and Rebirth: The Next Wave Agency Model,” Bryan Wiener, CEO of interactive agency 360i said, “I’m convinced we’re on the cusp of a golden age for agencies that hasn’t been seen since the 1960s.”

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