Integrating digital with offline events

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/24/10, 360 Digital Influence

Live events play a critical role to engage consumers with a brand or product thru out the life of a campaign. The challenge with events is they are usually bound by geography, size of venue and of course cost. Many brands use social media to extend the reach of events with roving reporters who are live tweeting, creating hashtags for people to follow and posting twitpics.

All of these are great ways to extend the event but why not take coverage to the next level with a live broadcast? Creating a live show from an event is a great way to engage consumers and maximize your reach.

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