Nielsen: U.S. '09 Ad Spend Down 9%

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/24/10, MediaPost

In the wake of a tough advertising market, only three of 19 media categories made meaningful gains in 2009 versus the year before: Cable television, Spanish-language cable TV and free-standing insert coupons.

Those were the few bright spots from a Nielsen Co. report on U.S. ad spending, in which overall revenues sank 9%, or $11.6 billion to $117 billion last year.

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