'BtoB' NetMarketing Breakfast: Getting 'holistic' with marketing channels

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

2/25/10, BtoB Daily News

While social marketing was the dominant topic Thursday at BtoB’s NetMarketing Breakfast, the need to integrate social efforts “holistically” with other marketing channels was stressed by the panelists.

“Marketers today are obsessed with tactics such as getting involved with Facebook or Twitter, but they have to focus on an overall strategy around customer service,” said Emily Riley, principal analyst and research director-interactive marketing for Forrester Research.

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