©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
2/28/10, Wall Street Journal
As Pickup in Ad Sales Boosts Their Confidence, Publishers Point to Strengths They Say Remain Relevant in Internet Age
Magazine executives spent much of last year telling anyone who would listen that they were taking their brands digital.
Their message this year: Print rules.
Five leading magazine publishers have pitched in on a multimillion-dollar ad campaign touting the “power of print.” They say nearly 1,400 pages of the ads will be sprinkled through magazines including People, Vogue and Ladies’ Home Journal this year.