Advertisers’ Conflicting Demands Squeeze Media Shops

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Ad Age

Group M’s Marc Goldstein Tells 4A’s Conference There Are Solutions for Conflict Between Results, Spending

SAN FRANCISCO (AdAge.com) — The top challenge, or perhaps the top threat, to media agencies right now is the conflict between advertisers’ simultaneous demands for ever-better results and ever-lower costs, Marc Goldstein told the 4A’s leadership and media conference in San Francisco today.

“We’re here today to talk about schizophrenia,” Mr. Goldstein, chair of the 4A’s Media Policy Committee and the outgoing North American CEO of Group M, said before reviewing a definition of the disorder.

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