Tech Marketing 2010: Spending Plans and Priorities

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC Executive Advisory Group

IDC, March 2010

The IDC CMO Advisory Service has asked marketers at almost 50 tech companies about their plans for this year. More than half anticipate a modest increase in spending compared to a more than eight percent cut in 2009. Advertising, events, and sales tools lead marketing programs in 2010 but digital funding is expected to rise for the vast majority of marketers.

To see how funds are allocated across the marketing mix and how priorities are changing, click here…

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