Close-up with Chris Boorman, CMO, Informatica Corp.

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

3/17/10, BtoB

Chris Boorman is CMO of Informatica Corp., a Redwood City, Calif.-based enterprise data integration company. “CMO Close-up” recently spoke to Boorman about his company’s changed approach to social media, marketing’s relationship to sales and the role of events in a Web-centric world.

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