HP rolls out 'Let's Do Amazing' brand campaign

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

3/22/10, BtoB

Hewlett-Packard Co. this month introduced a brand campaign with the tagline “Let’s do amazing,” estimated at $40 million.

The campaign was developed by 72andSunny, Los Angeles, which HP selected for the brand campaign in a review of more than 20 agencies. Previously, HP did not work with an agency for an overall brand campaign.

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