Viewpoint: The Right Relationship Will Boost Accountability — and the Bottom Line

3/22/10, Ad Age

Call it what you will — value-based compensation, pay for performance or incentive-based compensation — by now we all get the premise: Agencies are compensated above their basic costs if they achieve or exceed results as measured by agreed-upon metrics.

How much everyone is embracing the model — or whether it works — is less certain.

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