AMD's Dessau on chipmaker's marketing strategy

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

3/23/10, BtoB Inside Tech Marketing

Last year, Advanced Micro Devices completely revamped its marketing strategy, changing both its consumer and b-to-b messaging. “Inside Technology Marketing” recently caught up with Nigel Dessau, AMD’s senior VP-CMO, to talk about the various changes.

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