Gather Competitive Intelligence: 5 Tactics to Research Your Marketplace

3/23/10, Marketing Sherpa

Launching new products and designing marketing campaigns that stand out would be much easier if you knew your competitors’ plans. While they are unlikely to send you a blueprint, there are ways you can gain insight.

Check out these five tactics we gleaned from a competitive intelligence expert with more than 15 years of experience. We include tactics for interviewing customers, listening at industry conferences, and monitoring public information. We also explain why you should keep your strategy honest.

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