Study finds Internet more important than TV

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

3/25/10, rbr.com

The “Infinite Dial” research series by Arbitron and Edison Research finds in its latest survey that the Internet is becoming so important to people’s lives that many people would rather do without TV than without the Internet – should they have to make such a choice.

The Internet has become such an important component of people’s lives that it has surpassed TV as the “most essential” medium, the latest survey found. For the first time more people would choose to eliminate television from their lives than the Internet if they were forced to choose. When presented with the ‘false choice’ of either never again watching television, or never again accessing the Internet, slightly more people would eliminate television. Just over 49% said they would eliminate television, compared to a little over 48% who said eliminate the Internet.

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