The New Marketing: The Idea With The Best APIs Wins

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

3/25/10, MediaBizBlogger

As audiences fragment, marketers run more campaigns in more places than ever: TV, radio, print, web, direct marketing, search, PR, social media, mobile, e-commerce, sponsorships.

And the list goes on, advertising infinitum. But integrating these efforts so they add up to more than the sum of the parts rarely happens.

Read more

Want to partner with IDG?

Click here to get started