According to the Unica State of Marketing 2010 study, video is the most adopted rich media marketing tactic today. Videos, created by marketing, rank first followed by streaming media, YouTube, podcasts, and ads within online videos represent the rich media tactics expected to be used most in the coming year. Year?over?year growth in the next 12 months for all these tactics is expected to be in the 20% range.
Expected use in the next 12 months is significantly lower for in?game ads/product placements, virtual worlds, and advergames. Year?over-year growth in these tactics is only in the 10% range.