©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
3/28/10, Jeff Bullas’s blog
I recently participated on a marketing panel where the discussion topic was titled “Digital and Online. What’s Next” and a lot of the discussion and questions were about social media.
There is a distinct trend within digital marketing called “content marketing” that has emerged as marketing continues to evolve that is facilitated by social media.
Social media allows information to be shared and amplified by online word of mouth…also sometimes called “world of mouth”. Previously the only way you could share information was through actual word of mouth in your town or village square either face to face or telephone. Social media with its ease of use and it’s power to share information virally to many friends at once is changing the marketing landscape.