©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
3/31/10, BtoB CMO Close-up
Paul Shiman is VP-marketing with mobility solutions company Stratix Corp., which provides rugged handheld devices and mobile applications for a variety of industrial and retail customers. Over the past few years, Stratix has undertaken a strategic marketing shift, building from its foundation in mobile hardware and services to the recent addition of a software capability. In the process, the company added a social media layer on top of traditional referrals and events as a way to prime the sales pipeline.