Survey: E-mail and digital marketing crucial part of overall strategy

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

4/1/10, BtoB Daily News

Datran Media’s fourth annual “Marketing & Media Survey” results were announced today and, according to the more than 5,000 b-to-b and b-to-c agencies and marketers surveyed, 2010 should be a very good year in terms of budgeting, spending and strategy. The main take-away: Digital marketing continues to be a crucial part of overall company strategies, and e-mail marketing in particular still carries a lot of weight.

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