Ads Venturing Further Into Magazines' Editorial Pages

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

4/5/10, Ad Age

Magazines are getting more comfortable with ads that run right through their editorial pages, a onetime taboo that’s under pressure from marketers and the competition with other media.

The February issue of Dwell magazine, for example, printed a red ribbon of ad copy weaving through four pages of letters to the editor and contributor bios until concluding at a two-page ad spread for Acura.

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