©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Before what some are now calling the “Great Recession,” organizations got caught creating communications that had a lot of sizzle but, frankly, not a lot of steak. Then, overnight, something happened. Actually, a lot of things happened. There was a mortgage crisis, a new administration, an ongoing war, a bank bailout, a car company collapse, a global financial meltdown and growing unemployment numbers.
While most of the country was pinching pennies, there emerged a new demand for transparency and accountability to replace complacency. People started demanding that companies switch from strategy-spinning to strategy-making.