IDC: Tech marketing budgets will increase 3.5% this year; Budgets for collateral decreasing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

4/12/10, BtoB

Global technology companies, which slashed marketing budgets an average 8.3% last year, will increase their budgets an average 3.5% this year, according to research company IDC.

Last month, IDC released its 2010 Tech Marketing Barometer study, based on interviews with 47 senior marketers at global technology companies representing more than $290 billion in revenue.

The interviews were conducted by e-mail, telephone and in person during January and February. Companies participating included Adobe Systems, Intel Corp., Microsoft Corp., Siemens Enterprise Communications and Sybase.

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