©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
According to Publishers Information Bureau (PIB) in the first quarter of 2010, 85 magazines posted an increase in ad pages, compared to 15 magazines during the same period in 2009. One hundred and one magazines registered PIB revenue gains in Q1, versus 28 titles in the same period of last year.
Ellen Oppenheim, Executive Vice President & Chief Marketing Officer, Magazine Publishers of America, said “The picture was brighter with an increase in major categories posting ad page and revenue growth, despite softness overall… In addition, almost six times as many titles generated ad page gains in the 1st quarter compared to first quarter of 2009, another sign of industry improvement. The positive trending… suggests that second quarter performance for magazines will be stronger.”