Advertisers to Pull From TV for Online Video Spend


All that upside to video online advertising will come at the expense of print and TV budgets, according to a March survey conducted by Tremor Media and DM2 Pro whose results were discussed at the digiday:VIDEO UPFRONT conference in Los Angeles today.

About 45% of those polled said they would cut TV ad spending to fund an online-video increase, while 39% said they would reduce print-ad spend. Almost 95% advertisers in the poll said they would boost online-video advertising spending this year from 2010 levels, with about half of those advertisers planning on bumping spending by more than 10%.

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