©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
4/13/10, Ad Age
So you want to be fast, agile and digital? Jason Fried suggests agencies take a page from his book.
Mr. Fried, co-founder and president of software company 37signals, let loose on agency folks today at the Ad Age Digital Conference in New York, addressing one of the biggest issues facing agency adaptation to the digital world: specialization. Too many agencies, in trying to be all things to all marketers, and getting bogged down and doing a disservice to themselves and their clients.