©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
4/14/10, BtoB Daily News
Lauren Flaherty joined Juniper Networks, a provider of network infrastructure, software and services, in February 2009, following a stint as CMO at Nortel Networks. Her first challenge as Juniper’s CMO was to launch a new brand campaign in the midst of the worst recession in decades.
In the following interview, Flaherty discusses how she succeeded.