Online Advertising 2009 and 2010
IDC, April 2010
Karsten Weide
Digital spend led the way in marketing last year as the economy dragged down most advertising. IDC’s Karsten Weide found that countries outside the US helped boost the digital numbers while the US decline was understandable given the economy. IDG Strategic Marketing Services Director Howard Sholkin spoke with Karsten about last year and what marketers can expect for 2010. Listen to the interview