IT Buyers Speak Out

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC Executive Advisory Group
Michael Gerard
IDC, April 2010

More than 200 tech buyers responded to an IDC survey about vendor sales and marketing people and practices. Your prospects weighed in on what they like and do not like about sales and marketing and how they spend their day. You can listen to the findings by clicking here

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